Beyond- Jodi Vetterl

Brand Identity | Brand Messaging | Social Media | General Design

Archetype Method- Winter 2020-21

As part of a freelance contract with Archetype Method, I worked with clients on their brand identity and provided them with some basic tools for their businesses. Jodi Vetterl is a businesswoman who found success in real estate and has since written a book on the subject, Beyond the Banks. She is now working on an online academy teaching financial literacy and working on her second book, Beyond the Book.

I worked with the client to create branding mood boards, new logos, business cards, letterheads, presentation slides, and some design ideas for possible websites. With all the different facets of Jodi's business, she wanted several logos made, each for the different aspects of her business. Since Jodi also has several books, I also created a book cover to show how it may fit into the new brand image. Jodi is active on social media so I provided some post templates that fit with her new brand and a social media guide for her to follow. I also gave the client a comprehensive branding guide, which included all the information on logo, color, and font usage, as well as brand messaging and tone of voice.